ABOUT
DAI7Y stands at the intersection of fashion and mental health advocacy, building a community that embraces vulnerability, creativity, and connection.
Through each release,
the brand continues to evolve,
shaped by shared experiences, cultural contrast,
and the belief that clothing
can be a canvas for healing and hope.
Founded by Kennedy Rae Rough,
DAI7Y emerged from a deeply personal vision: to transform inner worlds into tangible expressions.
"Wild ones. Tender ones.
Ones still figuring it out.
The ones who've been through something and
came out louder, softer, stronger.
DAI7Y is their uniform."
For Kennedy,
the brand is an extension of herself,
one that captures her dreams, her values,
and her ongoing journey with mental well-being.
Her creative process is rooted in honesty and emotion, resulting in collections that not only resonate visually but connect on a human level.
