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ABOUT
DAI7Y stands at the intersection of fashion and mental health advocacy, building a community that embraces vulnerability, creativity, and connection.
Through each release, the brand continues to evolve—shaped by shared experiences, cultural contrast, and the belief that clothing can be a canvas for healing and hope.Founded by Kennedy Rae Rough, DAI7Y emerged from a deeply personal vision: to transform inner worlds into tangible expressions.
For Kennedy, the brand is an extension of self—one that captures her dreams, her values, and her ongoing journey with mental well-being. Her creative process is rooted in honesty and emotion, resulting in collections that not only resonate visually but connect on a human level.
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